Christmas is creeping ever closer and in Spain, the whole nation knows that’s a fact when the advertisement for the El Gordo de Navidad lottery is broadcast and this time around, it’s out of this world.
This year’s El Gordo de Navidad lottery draw takes place on December 22 with a €2.38bn prize fund. There’s already been an El Gordo de Navidad advertisement earlier this year, aimed at overseas holidaymakers. This new advertisement is directed by the famous Spanish-Chilean filmmaker Alejandro Amenábar and for the fourth year in a row is released by Leo Burnett. It’s an edited version of a 20-minute film that can be seen on YouTube and has an alien theme to it.
Entitled ‘Danielle,’ the advertisement begins with an alien landing on planet Earth, an event only witnessed by a cute dog. The alien takes the guise of a pretty woman on a billboard poster and ventures into Madrid. She ends up in the queue for El Gordo de Navidad tickets but needs the help of a local tour guide when reaching the front of the queue. He then shows her around Madrid and they fall in love. Even better, the ticket they bought together is a winner in the draw, but she’s already returned home. He searches for her, but she returns, meets him again and I guess they live happily ever after. That’s just what happened to Ngagne Pouye who won a €400,000 El Gordo de Navidad prize and was able to return home to Petit-Mbao in his native Senegal.
Last year the El Gordo de Navidad Christmas advertisement told the story of a woman who mistakenly thought she was a big winner. The previous year’s advert for the El Gordo de Navidad draw featured a lonely night-watchman who became a jackpot winner.
The theme of this El Gordo de Navidad advertisement is that the best part of the lottery is sharing it with the ones you love. Last year the winning El Gordo de Navidad tickets were sold in the Acacias neighbourhood of Madrid.
Don’t miss any opportunity to become a big winner this Christmas and purchase your tickets online now at Lottery24.com.