The National Lottery Promotions Unit (NPLU) are to launch a “hyperlocal campaign” in North East Wales. The aim is to raise awareness among communities of the National Lottery funding available in their area.
A contract for the project puts its cost at around £29,000 and is to be spent on the grass-roots campaign in Wrexham and Flintshire. The work will begin in December and carry on until the end of March 2019.
The NPLU are looking for a project provider that will “deliver an innovative, high-Impact, creative and insight-driven bilingual (using both Welsh and English) hyperlocal PR campaign.” The plan is that this will produce “traditional coverage” as well as digital impact at a local level.
A key objective of this NPLU campaign is to “win the hearts and minds” of the Wrexham and Flintshire residents. To do this they will show the impact that the National Lottery funding has had in the local area.
The National Lottery doesn’t just produce big wins for its players but provides funding for important project. One of the benefits of National Lottery funding has been Bellevue Park in Wrexham. It’s just one of hundreds of parks and open spaces that have received National Lottery funding.
The National Lottery have funded over 4,600 projects in Wrexham and Flintshire with £101m donated. Those that have received help have included health, arts, education, environment, heritage, sports and voluntary/charity projects. A key aim Is to show how those in the 18-25 age range can be helped.
This project is part of the recently revealed aim of the National Lottery to promote the impact their funding has made in local areas. “Powerful human interest” stories from funded projects will show just how the help provided by the National Lottery has changed lives for the better in their community.